Give to the Max Day Tool Kit

With the Give to the Max Day program, all donations made through the GiveMN website on Nov. 17 will be matched! The Give to the Max Day Tool Kit provides detailed information on this program, such as key terms and conditions and answers to frequently asked questions. The Tool Kit also provides customizable communication templates.

In addition, this tool kit may be used by media, donors, and nonprofits to share general information about GiveMN with their constituents. Users can also access tutorials on how to get set up with GiveMN and how to navigate around the website.

Please access the appropriate section by clicking on the links below:

• Give to the Max Day Information and Tools
• GiveMN Information and Tools
• GiveMN Website Tutorial

Give to the Max Day Information and Tools

In this section you will find information related to the Give to the Max Day program, which is scheduled to take place on Tuesday, Nov. 17, 2009.

Program Information

The following document introduces the program and provides answers to commonly asked questions.

• Give to the Max Day FAQ (Word)

The following document outlines the terms and rules of the Give to the Max Day program.

(IMPORTANT UPDATE - Given the terrific response we have received since the launch of GiveMN last week, we are making a change to the terms of Give to the Max Day to make it work better for all Minnesota nonprofits and donors. All donations made during the 24 hours of Give to the Max Day will now count towards matching funds. Please review the following document carefully to understand the details and tailor the communications to your constituents as appropriate.

• Give to the Max Day Guidelines - Updated (Word)

Give to the Max Day Tweet Chat

Come join us! GiveMN is hosting a tweet chat on November 17 from noon to 1 p.m. CST to celebrate Give to the Max Day. The focus of our chat will be on the topic of online giving. Please access the following document for more information.

• Give to the Max Day Tweet Chat (Word)

Communication Templates

To help you promote Give to the Max Day to your donors, we have developed suggested content for a message to send out to your constituents when the program launches on Nov. 17.

HTML Version

If you are familiar with sending HTML email using a tool such as Constant Contact or Exact Target, download the HTML file (.zip) below to create your HTML email.

Text Version

If you prefer to send a text-only mail instead, download the Word document below then customize the contents as appropriate.

• Give to the Max Day HTML Mail Template (zip)

• Give to the Max Day Direct Mail Template (Word)

Logo

Please download the Give to the Max Day logo for use in your materials. You may resize the logo but please do not change the dimensions, background or colors, and do not place a box around the image.

• Download the GiveMN logo - Square Format (.gif)
• Download the GiveMN logo - Horizontal Format (.gif)

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GiveMN Information and Tools

This section contains general information about GiveMN and provides customizable communication templates to help streamline information sharing with your constituents.

Logo

• Download the GiveMN logo (.jpg)

Please download the logo for use in your materials. You may resize the logo but please do not change the dimensions, background or colors, and do not place a box around the image.

News Release

• GiveMN news release (10-19-2009)

Fact Sheet

• GiveMN Fact Sheet

Letter to the Editor

• Letter to the Editor (Word)

Please customize the letter and send it to your local paper to let donors know about GiveMN.

Mat Article

• Mat Article (Word)

This is a turnkey article that your local media may use for an article or feature.

PSAs

• PSAs

Several options for public service announcements (PSAs) about GiveMN.

Email Templates

How to use this template

To help you promote GiveMN.org to your donors, we have developed suggested content for an e-mail message to send out to your constituents when the site launches on Nov. 2. You can send a graphical HTML e-mail or a text version.

HTML Version
If you are familiar with sending HTML email using a tool such as Constant Contact or Exact Target, download the HTML file (.zip) below to create your HTML email.

Text Version
If you prefer to send a text-only e-mail instead, download the Word document below then copy and paste the text into an email message using your standard email program.

• HTML email template (.zip)
• Text-Only Email (Word)

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GiveMN Website Tutorial

This section contains materials that will aid users with registration, set-up, and navigation around the GiveMN website. Click the section links below to open PDF instructions and tips on using GiveMN. Please note that Module C contains additional links to online tutorials with audio that demonstrate specific steps to help you set up your GiveMN pages.

Module A - Why GiveMN

Explore how the giving landscape is shifting as donor needs and expectations change, and learn how GiveMN helps you respond to these trends. Access the tutorial here.

Module B - Tour GiveMN

Take a tour of GiveMN from the perspective of a donor and a nonprofit. Access the tutorial here.

Module C - How to Use GiveMN

Learn how to create, maintain and manage your organization’s profile and account. Access the tutorial here.

Below you will find additional interactive tutorial to guide you through specific steps to setting up on GiveMN. Please note that the links below require Adobe Flash Player 8.0 or greater to view. If you do not have the software, you can download it for free here.

• Claim Admin Access
• Create / Update Profiles
• Create Projects
• Add Donation Levels
• Update Contact Information
• Manage Donations

Module D - Spread the Word

Explore and share ideas for helping others – donors & other nonprofits – by leveraging internet technologies to create change in Minnesota. Access the tutorial here.

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